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\"An e-book can be a viable alternative in some cases, though -- some e-books might even make money.The real significance of Napster appears completely lost on publishing executives, however. File-sharing is what the Net was made for, but is it really what publishers want: readers passing their e-books around for free on file-sharing sites? Probably not. But by taking a middle way -- in which publishers give consumers a say in titles, book purchases and pricing -- they\'d end up publishing a lot more writers like Eggers and ultimately sell a lot more books. Don\'t hold your breath.