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Search Engine Optimization writes "Microsoft Has Announced Microsoft and Amazon will embelish and add a new dimension of Esoteric Searching capabilities in their quest to FINALLY develop their own search engines. Relevancy SERPs is not the only priority - it seem ease of use and non-standard searching will also be prioritized. This was revealed at The 13th annual World-Wide-World Conference currently taking place in New York CITY and their prestigous keynotes."