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Add yourRSS Feed to My Yahoo!
If you offer an RSS feed, you can let your users add it to My Yahoo! with two clicks (one on your site, one on Yahoo!). Just create a link with the form of http://add.my.yahoo.com/rss?url=http://url.of.your .rss.
I think I created a nice example of this for my day job at http://www.csmonitor.com/rss/yahoo.html.
There are a lot of My Yahoo users out there, and this is an easy way to convert them into regular readers of your RSS feed, without making them download and understand an aggregator.