A Newspaper Comeback Plan
Pat Holt of Holt Uncensored decries the plummeting of print newspaper sales, and offers several serious suggestions to publishers.
"After our 30-year honeymoon with computers, and 20 solid years on the Internet, people are getting tired of screens and starting to miss the newsprint experience. It’s time for newspapers to earn their way back into readers’ minds and pocketbooks. Here are some suggestions:
Fight for Your Paper - Everybody’s waiting for publishers to do something — to, in the first place, define the benefits of newspapers that computers can’t offer. If you run a newspaper, the time has come to get out there and tell readers: Our paper publishes the kind of stories in print that you can’t find on the Internet.
This means that the newsprint version will be different from the website version, so you have to believe in it. If you don’t think that newspapers are far ahead of the Internet in key ways, get outta the biz."