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The pundits have been out in full force this year, as ebooks finally hit the mainstream. But amidst all the hot air about pricing and contracts and DRM and i-Whatevers, a lot of ink was shed on some red herrings—issues which, on the surface, seem very important but in my opinion are mere diversions from the real story of the future of the ebook world. What are my top five red herrings, and why do I think they are not the stumbling points the pundits make them up to be? Keep reading to find out!