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Article opens with some mention of the power and speed with which social media operates. The article then continues: A news item suddenly creates an opportunity, or a celebrity meltdown jeopardizes a planned book. And in the sudden viral spread of a headline, facts are often the first casualty.
At Running Press, we faced this firsthand just last week. Third-party error and miscommunication went viral and led to the spread of untrue accusations of intolerance and censorship.