Article opens with some mention of the power and speed with which social media operates. The article then continues: A news item suddenly creates an opportunity, or a celebrity meltdown jeopardizes a planned book. And in the sudden viral spread of a headline, facts are often the first casualty.
At Running Press, we faced this firsthand just last week. Third-party error and miscommunication went viral and led to the spread of untrue accusations of intolerance and censorship.
Full piece in Publisher's Weekly