Libraries Need to Think More Like Trent Reznor:
The challenge is that some librarians may actually feel that it is the role of academic libraries to provide lowest-margin-of-return services since those are the ones our communities say they need. Instead, I feel that librarians need to begin identifying our added value services. What are the premium packages and the limited addition services which we can provide to support our communities? How can we create a new organizational models to support these services and the Reasons to Use?