For some time now, academic librarians have been resorting to Netflix to plug shortages in their media holdings. In fact, they have been thoroughly above-board about it; even the distinguished journal Library Trends ran an article about "Netflix in an Academic Library" last winter; author Ciara Healy wrote in the abstract that "Netflix turned out to be an excellent, cost-effective solution." The other week, an acquisitions librarian at Concordia College in New York blogged about the blessing of her institution's double eight-disc-at-a-time subscription, which she wrote saved her library $3,000. Though one commenter wondered "how you got this past legal for your university," she responded that there had been "no legal repercussions."
Full story here. Next line in story is - Whoops. Turns out Netflix isn't actually cool with libraries using the service and doesn't want early adopting librarians to be encouraging others to do so.