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From David Lee King's blog: "About a year ago, I tweeted this:
But I leave u with this to ponder: are your librarians your rockstars in your community? Should they be? If so, how do u get there?
Here’s where I was going with that tweet: Awhile back, my library’s Communications Specialist said this to one of our librarians, who was worried that an article in our library newsletter focused a bit too much on her. Our Communications person said this (summary) “yep – my goal is to make YOU the rockstar, not me.”
I thought that was an insightful statement. Our marketing person realized that one HUGE asset our library has, and therefore our community has … are our librarians. So we sometimes need to focus on our staff, rather than just on our stuff.
Why NOT “showcase” some of our fine staff a bit? We do that with all our other important, cool stuff, right? Our Harry Potter books and movies were all over some of our websites a few years ago. We make banners for important author events. We turn our “stuff” into the attraction (which makes sense – people come for our stuff)."