Kindle price melts

In the comments to this story on LISNEWS there is a comment about buying the book Ice Diaries in print instead on ebook format because of price. Part of what the commentor said: "From what I have seen ebook buyers are very price conscious. When Amazon came out with the Kindle and said that they were going to try and set ebook prices at $9.99 I did not think that was cheap. I wanted ebook prices to range from .99 to $2.99." Amazon is currently holding an ebook sale and they have the book The Ice Diaries: The True Story of One of Mankind's Greatest Adventures for $1.99 as an ebook. What is the range for the books in the Amazon sale? It is $0.99 to $2.99 I find it ironic that the book mentioned by the person ends up in a sale that had a price range that matches the range that they thought was fair. Here is a link to the sale.
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there was a recent story about how blu-ray prices crashing down to the $10 range and how a few years ago, the price was established that people would pay about $1 for 1 hour of entertainment... so a blu ray disk with "hours of bonus content" would be priced at $30 and video games at $60.
but now the price has come down to around 15 cents for 1 hour of entertainment due to free downloads of popular mobile games and streaming HD video.
so this cost/entertainment pricing will most likely effect ebooks also.