The Kindle: Good Before, Better Now
In the high-tech industry, you live for the day when your product name becomes a verb. “I Googled him.” “She’s been Photo shopped.”
Amazon, however, is hoping that its product name, a verb, becomes a noun. “Have you bought the new Kindle?”
The Kindle is the most successful electronic book-reading tablet so far, but that’s not saying much; Silicon Valley is littered with the corpses of e-book reader projects.
A couple of factors made the Kindle a modest hit when it made its debut in November 2007. First, it incorporated a screen made by E Ink that looks amazingly close to ink on paper.
Unlike a laptop or an iPhone, the screen is not illuminated, so there’s no glare, no eyestrain — and no battery consumption. You use power only when you actually turn the page, causing millions of black particles to realign. The rest of the time, the ink pattern remains on the screen without power. You can set it on your bedside table without worrying about turning it off.