Kindle in danger of becoming ebooks' Betamax

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Amazon's competitors, after fumbling about like the Washington Nationals for the past couple of years, are starting to get their act together. They're moving toward a shared e-book format, called ePub, that's different from the one on the Kindle.

And Allen Weiner, an expert in the e-book business at technology consultancy Gartner, Inc., says he knows that other manufacturers are poised to launch new reading devices with Kindle-style 3G wireless connections. Some may be announced as early as the next few weeks, he says.

It's been a busy summer for Amazon's competitors.

Last week, Sony announced two new e-book readers, including one for $199. A third, with a wireless connection, is thought to be coming.

Barnes & Noble recently has waded back into the e-book business, after a six-year absence, by acquiring online seller Fictionwise. It is likely to partner with other e-book readers to compete with Amazon.

Oh, yes, and a little-known company called Apple, Inc.,(AAPL) is rumored to be readying a handheld tablet that would also be an e-book reader.

Full story here.

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that they haven't launched the Kindle in all markets, such as the UK, whereas their competitors have.

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