Purists take note: Amazon has applied for a patent that could allow it to embed advertising on the screen of its Kindle e-book reader.
Christian Science Monitor reports that the internet retailer recently filed two applications with the US Patent and Trademark Office. One is for "providing fixed computer-displayable content in response to a consumer request for content" - effectively putting content onto a website or mobile device.
While the prospect of seeing Twilight related merchandise advertised while reading Stephenie Meyer may alarm some, other bloggers have appealed for calm. Elizabeath Clifford-Marsh, at Revolution Magazine, noted: "According to the patent, ads will be served on an opt-in basis, but it is unclear whether Amazon interprets opt-in as a specific request or the simple act of downloading content." Bookseller.UK.