Kindle Could Carry Advertisements

Purists take note: Amazon has applied for a patent that could allow it to embed advertising on the screen of its Kindle e-book reader.

Christian Science Monitor reports that the internet retailer recently filed two applications with the US Patent and Trademark Office. One is for "providing fixed computer-displayable content in response to a consumer request for content" - effectively putting content onto a website or mobile device.

While the prospect of seeing Twilight related merchandise advertised while reading Stephenie Meyer may alarm some, other bloggers have appealed for calm. Elizabeath Clifford-Marsh, at Revolution Magazine, noted: "According to the patent, ads will be served on an opt-in basis, but it is unclear whether Amazon interprets opt-in as a specific request or the simple act of downloading content." Bookseller.UK.

Comments

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

these bogus patents piss me off

why patent something with such a generic description for a device which is already proprietary? it's just overkill and it's another example of our failed patent system:

"a system for product delivery to a mobile device through an environmental portal in response to customer request"

--- oooh, look at me, I just patented the fast food drive-thru window! McDonald's, Burger King, Wendy's you owe me $50 million!

Advertisements

If the advertisements had a specific impact on price I would be OK with them. I would like there to be a regular version and an advertising version of the book. This would allow purchasers to decide if they wanted the ads or not. If the regular edition was $14.99 and the ad version was $5.99 I would probably get the version with ads. If all that happens is that a $1-$2 comes of the price and there are ads I would try to avoid buying those editions.

Syndicate content