In India, phone-based information service targets rural consumers

Rural Indian consumers need only dial 58080 from their mobile phone to be connected with Apna Chaupal. From there they can browse various subscription packs focusing on categories including agriculture, health, education, employment, entertainment and religion. The service is available in all local languages, with highlights including Mandi crop rates, love advice, astrology, English lessons, visa information, music and more. Subscription pricing begins at INR 10 for 10 days. It is also possible to request expert advice for solutions to specific problems.

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