How UNH Turned A Quiet Benefactor Into A Football-Marketing Prop

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That’s where most people left Robert Morin. A second, smaller wave of coverage focused on UNH’s troubling decision to funnel only $100,000 of his money to the library, even as it committed $1 million of it to a video scoreboard for its football stadium. But the full story is more troubling still. Through a series of interviews and public records requests, Deadspin has uncovered the 17-month backstory to Morin’s bequest. Like so many schools, big and small, UNH spent wildly on its athletic department. The university went a step further in trying to engineer a public relations victory, deceptively connecting a fragment of Morin’s life to its football splurge. The media eagerly repackaged the story as an inspirational fable.
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