How Scholastic Sells Literacy To Generations Of New Readers

Chances are you have had contact with Scholastic Publishing at some point in your life: You might have read their magazines in school, or bought a book at one of their book fairs, or perhaps you've read Harry Potter or The Hunger Games? From its humble beginning as publisher of a magazine for high schoolers, Scholastic has become a $2 billion business and one of the biggest children's book publishers in the world.

Full piece on NPR


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From the NPR piece: jumping feet first into the digital world, Scholastic began working on technology-driven reading programs. The result was READ 180 for struggling readers — a huge success for the company, which recently introduced a new program, iRead, for kids who are learning to read.


Anyone have experience with the READ 180 program? Good? Bad?

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