How does Google’s new privacy policy compare?

How does Google’s new privacy policy compare?
The fact of the matter is, Google doesn’t appear to be doing anything worse than what companies likeApple, Microsoft, Yahoo, and Facebook have doing for years. It’s just that Google has taken arguably unprecedented pains to alert the public of imminent changes to its privacy policies and has made the new policy approachable enough for the average person to read it. (Or skim it. Or skim what someone else wrote about it after skimming it.)