How Companies Are 'Defining Your Worth' Online
Advertisers collect information with every digital move people make. They then target ads based on that information. Communications scholar Joseph Turow worries that advertisers will use such data to discriminate against people and put them into "reputation silos."
Full piece on NPR: How Companies Are 'Defining Your Worth' Online
Person interviewed is the author of: The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth