How Companies Are 'Defining Your Worth' Online

Advertisers collect information with every digital move people make. They then target ads based on that information. Communications scholar Joseph Turow worries that advertisers will use such data to discriminate against people and put them into "reputation silos." Full piece on NPR: How Companies Are 'Defining Your Worth' Online Person interviewed is the author of: The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

Add new comment

Plain text

  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.