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For the last few years, Bookish.com — the joint venture between S&S, Hachette, and Penguin — has seen a number of iterations and had its share of setbacks. Most articles — including this one — tend to lead with a description of all the difficulties Bookish has had, from CEO change-overs to more than a year in delays. Even fresh off its launch several weeks ago there’s a lot of discussion about what role Bookish.com fills in the ecosystem and whether or not it’s addressing a consumer need. When it was announced yesterday that Goodreads.com was being acquired by Amazon, one of Forbes’ headlines covering the announcement was Amazon Buys Goodreads. Take That, Bookish! As if it’s another string of bad luck in the Bookish saga.