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Internal Debates Arise Over Using Collected Information and Protecting Privacy.
After much wrangling and many attempts to build the "slider" tool, whose three main settings were nicknamed "kitten," "cat" and "tiger," the idea was abandoned last year, according to people familiar with the matter. Because Google has so many Web services that operate differently, executives found it impossible to reduce privacy controls to so few categories, these people said. Also, allowing people to select the maximum-protection setting, known as the "tin-foil-hat option," went against Google's newer efforts to get more people to share information about themselves on the Google+ social-networking service, they said.