Google Searches Put Consumers at Risk

The effect may be a more pleasant online experience for someone who is perceived to have more income. In the same way that startups have put a premium on cutting out human interaction for those who can afford it, adlessness can be a luxury for those who choose to buy ad blockers so their webpages load faster. But distinct ad landscapes aren’t just about seeing more elegant corporate messages, or encountering fewer pop-up ads—or even none at all. Companies and individuals are working together to target consumers on a personal level, to use their most vulnerable Google searches against them.

“Fraudsters buy this data,” Waller said. “It’s easy to access, easy to buy, easy to find. They use it sometimes for really shocking, outright fraud and theft. Sometimes it’s a little more subtle than that.”

From Google Searches Put Consumers at Risk – The Atlantic

November 3, 2015 by Blake Uncategorized 0

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