Google's 10 toughest rivals
Google's rivalry with tech firms is likely to get more intense in 2010. In Google, tech firms are up against the Internet's most-trafficked Web site and a money-making machine. Google is poised to rack up more than $23 billion in revenues in 2009, with margins over 30%. With its huge cash reserves, Google has money to buy innovative start-ups -- including recent purchases of On2, ReCAPTCHA and AdMob -- to keep itself at the cutting edge.
Interesting list of 10 tech vendors that are likely to shape up as Google's biggest rivals in the year ahead and the areas in which they will compete hardest: