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How do you know you are doing something wrong?
When 35-year-old women are a problem for your industry. Seriously, does ANYONE really believe that this age-group are pirating ebooks because they ‘hate’ publishers or dislike copyright?
No, they are downloading ebooks from illegal sources because they can’t find legal ones, the prices at legal sites are well beyond what they think are fair or simply because they haven’t been reached by legitimate publishers.