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Last week, Wal-Mart cut the price of some popular new books to just $10, a slice of over 60%. Not willing to be out-done on home turf, Amazon matched them. Wal-Mart went down to $9. Amazon went to $8.99. Target jumped in tardily at $8.99. Then Sears jaunted into the battle and dropped some serious knowledge: books for free.
How? Buy any one of those deep-discounted books at Target, Wal-Mart, or Amazon, and send Sears the receipt and they'll give you a credit of $9 towards anything you buy from Sears online.
Sears says this is part of some campaign called "Keep America Reading" which would be more appropriately called "Keep America Buying Books". And buy books they'll do, if the $10 price point sticks past the holiday rush.