Forget Tires & Lawn Mowers, Sears Wants You to 'Keep America Reading'

Last week, Wal-Mart cut the price of some popular new books to just $10, a slice of over 60%. Not willing to be out-done on home turf, Amazon matched them. Wal-Mart went down to $9. Amazon went to $8.99. Target jumped in tardily at $8.99. Then Sears jaunted into the battle and dropped some serious knowledge: books for free.

How? Buy any one of those deep-discounted books at Target, Wal-Mart, or Amazon, and send Sears the receipt and they'll give you a credit of $9 towards anything you buy from Sears online.

Sears says this is part of some campaign called "Keep America Reading" which would be more appropriately called "Keep America Buying Books". And buy books they'll do, if the $10 price point sticks past the holiday rush.


Receive $9 Off Purchases of $45 or more on only. Must have at least one $9 item in cart. If your cart does not qualify, please call customer service for an adjustment. Program terms are subject to change at any time. Offer valid on regular or sale merchandise.

Items must be marked Sold by Sears to be eligible.

Excludes great price, clearance, and closeout items, outlet store purchases, special purchases, introductory offers, phone orders, catalog orders, electronics, Sears Auctions on ebay Lands' Endmerchandise, items purchased from, Computers, Video Consoles, Video Games, Celestial StarDiamonds, Steinhausen, Wittnauer, Citizen, Personalized Jewelry/Watches, Licensed Watches, fragrances, Kenmore PRO J.A. Henckels Stearns & Foster mattresses, iPod, Weber, water heaters, Harley Davidson, Jessica, Jessica Sport, Jessica Lingerie, Lands End, Silhouettes, EMC, Together, Tradition Country Collection, Adidas, Boca, Roots, Automotive Services, Sears licensed businesses including Two Hearts maternity and web sites, Sears licensed partners and web sites, ShoeBuy items, Custom Jewelry, Digital Services, Sears Presents web sites, Shop at Home catalogs and web sites, Wishbook, Sears Parts Direct, Parts, Installed Home Improvements, gift cards, water heaters, air conditioners, compact refrigerators, microwave hood combinations, range hoods and Protection Agreements.

One coupon per purchase. Void if copied or transferred and where prohibited by law. Any other use constitutes fraud.
In the event of a return, coupon savings may be deducted from your refund. Cash value 1/20 cent.

That's some fine print. After the exclusions, what's left to buy???

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