Facebook & Your Data

Facebook has new plans for gaining revenue; offering its 150 million user database as a market research tool to corporations. Beginning this spring, companies will be able to selectively target Facebook's members in order to research the appeal of new products through a polling system called Engagement Ads as demonstrated at the World Economic Forum in Davos. Read More http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/4413483/Networking-site-cashes-in-on-friends.html


Update Feb. 2, 10:02 a.m. PDT:
On Monday, Facebook offered this rebuttal to the Telegraph story:

The polls run at the World Economic Forum were not part of a commercially available product for advertisers and should not be confused with Facebook's Engagement Ads. At WEF, Facebook ran a series of polls to provide the Davos audience with real-time insight into the opinions of people outside of the conference. These polls were conducted on Facebook using internal tools.

Engagement Ads have been available since September and take five different forms. Most recently, Facebook began testing an Engagement Ad where advertisers can pose a question within the ad itself.

Facebook has, for many years, allowed the targeting of advertising in a non-personally identifiable way, based on profile attributes. Nothing has changed in our approach, and Facebook is committed, as always, to connecting users in a trusted environment.

Source: http://news.cnet.com/8301-17939_109-10154241-2.html

The Telegraph is'nt the only one who wrote about Face book selling your data.
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Do people think that their facebook data is somehow private?

Do these same people have supermarket loyalty or cash back cards. Then you have whored out your info already.

Electronic narcissim does not lend itself to privacy. Yes I have a facebook account, but I opened just a few weeks ago because I am doing some work on extending enterprise search outside (passing queries out not pulling data in) to sites such as facebook and linkedin.

The BoardEx database now has a linked in API pull so it was just one of the many tools I am investigating. I do have some data out there, but not more than you can find in the phone book or from my colleges.

I purposely omitted some data and simply lied about some other that was inconsequential but would allow me to see where people got the information if it were repeated somewhere (like making X my middle inital when I donate to the humane society to see if they whore my name out - they don't).

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