Facebook's 'Not Email': Simpler, Stickier & Bound for Success

This morning, Facebook announced its new messaging system. CEO Mark Zuckerberg made it clear that the system was "not email" and not intended as the media-hyped "Gmail killer". Zuckerberg did say, however, that "this simpler type of messaging is going to be how people shift their communication."

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Title of article is almost identical to the titles we saw pumping the change to be brought by Google Wave. We see how that went.