Effort to Collect Data on Book Sales Is a Step Closer

Bookscan, a unit of VNU of the Netherlands that tracks the music industry\’s retail sales, has finally turned a corner in it\’s 4 year effort to build a better best sellers list. They are trying to build a list that is based on sales information collected at the cash registers of bookstores nationwide. They have reached an agreement to pay the Borders Group for sales data from its Borders and Waldenbooks stores, they already had Barnes & Noble, Costco Wholesale, and Target.
Bookscan will most likely challenge established best-seller lists which are basically bought and manipulated. Now we should actually know what books are the true Best Sellers!

Full Story from The NYTimes

June 19, 2001 by Uncategorized 0

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