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Mitch Ratcliffe Says it’s clear that the eBooks market is growing. It’s also clear that there are huge hurdles to overcome before we, as readers, migrate away from paper. He shares a few ideas that he plans to test as he goes into his research process. He plans to write a long research report about eBooks, reading devices (including phones and PCs), and the ideas we need to throw out.
1.) Devices are optional.
2.) Format is the suicide king.
3.) It’s a new medium, stupid.
4.) How many ways can one copy be used?