A Stanford discussion on the Social Innovation Conversations Network
The Dragonfly Effect and Social Enterprise
Named for the only insect that is able to move in any direction when its four wings are working in concert, the “dragonfly effect” has to do with how everyday people achieve unprecedented results in social enterprise through harnessing the incredible power of social media. In this university podcast, Stanford Graduate School of Business Professor Jennifer Aaker introduces the dragonfly effect model to business school students at Stanford who want to learn how to use technology to advance business and social missions. Her lecture was part of her new experiential class at the Stanford Graduate School of Business, “The Power of Social Technology” (PoST).
Listen or download the MP3 to the 17 minute piece here.
The speaker, Jennifer Aaker, also has a book coming out on this topic: The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change