Do Personal Analytics Make Google Less Creepy?

Do Personal Analytics Make Google Less Creepy?
Unquestionably, there are abuses of user data that go too far. But the truly troubling stories have a halo effect. Early adopter culture is hardening against the idea of any kind of data collection about users. But cultural norms are always changing. Isn't it possible that there are some kinds of data collection that could be valuable to users?

Google itself has begun trying to change the norms around this. It created a new opt-in monthly account activity report that provides Google users with some basic analytics about their Googling habits.

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Web analytics is often described as the measurement, collection, analysis and reporting of internet data. In essence though, web analytics is simply the study of the numbers that sit behind all and any aspects of your online activities. These days, it's not just a website that's being measured, it's Facebook activity, Flickr metrics, LinkedIn insights and a whole host of other numbers.