Do Personal Analytics Make Google Less Creepy?

Do Personal Analytics Make Google Less Creepy?
Unquestionably, there are abuses of user data that go too far. But the truly troubling stories have a halo effect. Early adopter culture is hardening against the idea of any kind of data collection about users. But cultural norms are always changing. Isn’t it possible that there are some kinds of data collection that could be valuable to users?

Google itself has begun trying to change the norms around this. It created a new opt-in monthly account activity report that provides Google users with some basic analytics about their Googling habits.