Data is snake oil

December 23, 2010 - 10:12am — Blake

Data is snake oil
It's because data is powerful but fickle. A lot of theoretically promising approaches don't work because there's so many barriers between spotting a possible relationship and turning it into something useful and actionable. Russell Jurney's post on Agile Data should give you a flavor of how long and hard path from raw data to product usually is. Here's some of the hurdles you'll have to jump: