Brought to You by Mountain Dew

A PIONEER in what has become a hot trend on Madison Avenue — going beyond the realm of traditional advertising and into the world of editorial and entertainment known as content marketing or branded content — is hoping to ramp up its efforts by joining forces with a content specialist.

http://www.nytimes.com/2013/04/26/business/media/mountain-dew-to-introduce-a-sponsored-web-s...

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