BookSwim Plans E-book Lending Site

With major publishers so far reticent to sanction a rental market for e-books, BookSwim.com, the New Jersey-based print-book rental company billed as “the Netflix of books,” told PW it plans to launch a new site called eBookToss.com, a virtual “e-book swap” that will facilitate the direct lending of e-books between consumers using the lending features enabled by platforms like the Kindle, and the Nook. “We’ve been talking to publishers about the concept of e-book rentals, but we don’t really know how possible that is,” BookSwim CEO George Burke told PW. “But, based on the announcement from Amazon in December [about enabling loans], we think we’ve found a model.” Burke said the site could go live as early as next week.

Full article at Publisher’s Weekly

January 24, 2011 by Uncategorized 0

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