The Wall Street Journal (March 14, page D1) has an interesting article about what women read when there is no lurid cover on the book to embarrass them.
Electronic readers, and the reading privacy they provide, are fueling a boom in sales of sexy romance novels, or "romantica," as the genre is called in the book industry.
As with romance novels, romantica features an old-fashioned love story and pop-culture references like those found in "chick lit." Plus, there is sex—a lot of it. Yet unlike traditional erotica, romantica always includes what's known as "HEA"—"happily ever after."
Kindles, iPads and Nooks "are the ultimate brown paper wrapper," says Brenda Knight, associate publisher at Cleis Press, of Berkeley, Calif., a publisher of erotica since 1980.
Mainstream publishers are launching digital-only erotic labels to feed demand. At the end of the month, HarperCollins UK will launch Mischief Books, with the tag line "private pleasures with a hand-held device."