A Book Store. That’s Right. Book, Singular.

A Book Store. That’s Right. Book, Singular.
The book is Mr. Kessler’s account of NASA’s 2008 Phoenix Mars Lander mission, reported during 90 days inside mission control, in Tucson, alongside 130 leading scientists and engineers. Publishers Weekly calls the book a “slightly offbeat firsthand account of scientific determination and stubborn intellect” that “delivers a fascinating journey of discovery peppered with humor.”

The store is part marketing ploy, to be sure (Mr. Kessler is a creative director at an advertising agency), but also part meditation on the meaning of the book in an age of e-readers and a bankrupt Borders.

Comments

Post your comment below. Now fortified with cuddly kittens!

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img> <b> <strike> <del> <p>
  • Lines and paragraphs break automatically.

More information about formatting options

Syndicate content