My thoughts began whirring after reading an article entitled On Men, Elevator Speeches and Market Segments on the Marketing for Libraries. by Library People blog. I had already posted a comment on my elevator speech to the article and then began to thinking about men as a market segment.
The issue is available as a 42-page print-oriented two-column PDF or an 81-page single-column 6x9" online-oriented PDF.
You might think of this as a side-effect issue, as both pieces grow out of work done for the Open Access preconference I did at the Washington/Oregon Library Associations joint conference last week:
The Front: The Big Deal and the Damage Done: Available Now (pg.1)
Submitted by Bibliofuture on April 29, 2013 - 1:40am
A PIONEER in what has become a hot trend on Madison Avenue — going beyond the realm of traditional advertising and into the world of editorial and entertainment known as content marketing or branded content — is hoping to ramp up its efforts by joining forces with a content specialist.
Submitted by Bibliofuture on April 15, 2013 - 12:07am
Moises Naim's new book, "The End of Power," aims to track the history of political power and answer why being in charge isn't what it used to be. Ray Suarez talks with Naim, also a senior associate at the Carnegie Endowment for International Peace, about why power is both harder to use and to keep today.
Submitted by Bearkat on February 14, 2013 - 3:56pm
At the risk of raising the ire of more adept catalogers, the last few years it has confounded me that cataloging manuals are so complex, e.g., LC - MARC, AACR2, DDC, etc. Why so much jargon? After all, I'm not defending a dissertation, I'm just wanting to add an item to our catalog in a timely matter. Please just provide me examples of what punctuation is appropriate, what information should go in each field, etc.
Submitted by Bibliofuture on February 14, 2013 - 9:42am
George Saunders, a former MacArthur Fellow, talks to Jeffrey Brown about his latest collection of stories, "Tenth of December," and his unique voice and approach to capturing contemporary American culture in a compressed, short form.
We all know that circulation in (nearly all) academic libraries has been dropping for years, right? What does (nearly all) mean? Would you believe that a majority of U.S. academic libraries reporting circulation in both 2008 and 2010 (excluding clearly anomalous cases) actually had more circulation in 2010 than in 2008? This article looks at changes in circulation (overall and per capita) by type of library (as broken down in NCES reports--by region, sector, and Carnegie classifications), and also shows the difference between overall average, average of institutional averages, and median figures--frequently surprising differences.
Media: 50 Movie Box Office Gold, Part 2 (pp. 17-26)
Seven discs, 28 movies, all color, some I refused to finish watching.
Libraries: Academic Library Circulation, Part 2: 2006-2010 (pp. 26-32)
Submitted by Bibliofuture on February 3, 2013 - 2:35am
In the ballad, told countless times over more than a century, the railroad worker John Henry wins a race against a new steam-powered drill, but the victory is Pyrrhic: he collapses, saying “Give me a cool drink of water before I die.” “Did he win? Did he lose?,” wonders novelist Colson Whitehead. “By the '60s,” remarks Scott Nelson, a professor of history who wrote Steel Drivin’ Man, “John Henry is looked down on, as being an Uncle Tom character. ... The black man who’s always willing to do what the white man wants. There’s a division between brain and brawn.”