Marketing Libraries to Men: Beyond Tom Clancy and W.E.B. Griffin

My thoughts began whirring after reading an article entitled On Men, Elevator Speeches and Market Segments on the Marketing for Libraries. by Library People blog. I had already posted a comment on my elevator speech to the article and then began to thinking about men as a market segment.

Cites & Insights 13:6 (June 2013) now available

The June 2013 Cites & Insights (13:6) is now available for downloading from

The issue is available as a 42-page print-oriented two-column PDF or an 81-page single-column 6x9" online-oriented PDF.

You might think of this as a side-effect issue, as both pieces grow out of work done for the Open Access preconference I did at the Washington/Oregon Library Associations joint conference last week:
The Front: The Big Deal and the Damage Done: Available Now (pg.1)

Brought to You by Mountain Dew

A PIONEER in what has become a hot trend on Madison Avenue — going beyond the realm of traditional advertising and into the world of editorial and entertainment known as content marketing or branded content — is hoping to ramp up its efforts by joining forces with a content specialist.

The End of Power

Moises Naim's new book, "The End of Power," aims to track the history of political power and answer why being in charge isn't what it used to be. Ray Suarez talks with Naim, also a senior associate at the Carnegie Endowment for International Peace, about why power is both harder to use and to keep today.

If you don't read my dog, I'll shoot this book.

So I haven't been contributing to LISNews for a long time. Hooray for LISNews.

But the bad news is that I wrote a book. And it's free. Or about a buck, depending on your need to make Amazon richer... I almost wrote reicher, which probably isn't wrong.

Cites & Insights 13:5 (May 2013) available

The May 2013 issue of Cites & Insights (volume 13, number 5) is now available for downloading at

[If you want a shorter URL, will also work.]

The two-column PDF version is 28 pages long, The 6x9" single-column version, designed and optimized for e-reading, is 60 pages long.

Cites & Insights 13:4 (April 2013) available

After three Big Serious Issues in a row, and with a Big Serious Essay on the Mythical Public Library coming up in May, it's time for a little break...

The April 2013 Cites & Insights (13:4) is now available for downloading at

It's 34 pages.

Cataloging by Chilton

At the risk of raising the ire of more adept catalogers, the last few years it has confounded me that cataloging manuals are so complex, e.g., LC - MARC, AACR2, DDC, etc. Why so much jargon? After all, I'm not defending a dissertation, I'm just wanting to add an item to our catalog in a timely matter. Please just provide me examples of what punctuation is appropriate, what information should go in each field, etc.

Writer George Saunders

George Saunders, a former MacArthur Fellow, talks to Jeffrey Brown about his latest collection of stories, "Tenth of December," and his unique voice and approach to capturing contemporary American culture in a compressed, short form.

Books by Saunders:

Cites & Insights March 2013 (13:3) available

Cites & Insights 13:3 (March 2013) is now available for downloading at

The issue is 32 pages long.

For those reading online or on a tablet or ebook reader, the single-column "online edition" is available at The single-column (6x9) version is 67 pages long.

Note: If you don't plan to print this issue out, the single-column version may be preferable: Graphs and tables take advantage of the wider single column.

This issue includes the following:

The Front (pp. 1-3)

On the Contrary: Notes on being a contrarian (or a skeptic)

Libraries: Academic Library Circulation: Surprise! (pp. 3-17)

We all know that circulation in (nearly all) academic libraries has been dropping for years, right? What does (nearly all) mean? Would you believe that a majority of U.S. academic libraries reporting circulation in both 2008 and 2010 (excluding clearly anomalous cases) actually had more circulation in 2010 than in 2008? This article looks at changes in circulation (overall and per capita) by type of library (as broken down in NCES reports--by region, sector, and Carnegie classifications), and also shows the difference between overall average, average of institutional averages, and median figures--frequently surprising differences.

Media: 50 Movie Box Office Gold, Part 2 (pp. 17-26)

Seven discs, 28 movies, all color, some I refused to finish watching.

Libraries: Academic Library Circulation, Part 2: 2006-2010 (pp. 26-32)

dot dot dot

Meet dot dot dot, an organizational app for all your digital reading

American Icons: John Henry

In the ballad, told countless times over more than a century, the railroad worker John Henry wins a race against a new steam-powered drill, but the victory is Pyrrhic: he collapses, saying “Give me a cool drink of water before I die.” “Did he win? Did he lose?,” wonders novelist Colson Whitehead. “By the '60s,” remarks Scott Nelson, a professor of history who wrote Steel Drivin’ Man, “John Henry is looked down on, as being an Uncle Tom character. ... The black man who’s always willing to do what the white man wants. There’s a division between brain and brawn.”

See all the January books

Book Calendar 2013

Now that January is done you can see all the books that were selected for January at once.

The current day can be seen here.


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