On Friday night, after a late dinner with friends, we decided
to go to the local MegaBooks to partake of their air
conditioning. I wasn't paying too much attention when I made the
suggestion, but reality swiftly intruded when we pulled into the
parking lot, which was far more crowded that normal for 8:45 on a
Friday night.
Inside there was a fog machine running, several
"stations" with activities, and large numbers of people
(both small and large) dressed in Potterwear. As long as one was
careful about where one went, it was possible to avoid the
hordes. I just wished that I'd brought my camera.
I should probably make clear at this point that I own all of
the first five books (with the British "kid" covers),
preordered my copy of The half-blood prince a couple
of months ago (from the University bookstore), and have been
actively avoiding all hint of spoilers (for example, somebody has
posted photos of the last page of the book to Flickr with the tag
"potter".
It's interesting how people are reacting to all the hype and
promotion of this book. I heard one twenty-something say to his
companion in the store that he wondered about using all sorts of
hype to get kids to read, and Jessamyn wants to "parlay this love of
reading this one book to learning to love reading for its own
sake". Of course, it can be hard to do that; my own
daughter, for example, will gladly tear into the new HP book, but
will otherwise usually read things that are far below her level.
It seems to me that a lot of people, including the
twenty-something in the store and Jessamyn, are forgetting that
this hype is not trying to push something that the kids need to
be convinced of, or that is just the latest fad. The first HP
book had a small print run and sold well when the kids
starting telling each other about it. No, they're not high
literature, and yes, they're becoming a bit formulaic, but not as
formulaic as Colfer's Artemis
Fowl books became in the third volume (but the first one was
a wonderful new idea in fantasy, I think), but they
are something that the kids found, and the rest
of the world is providing this hype because the kids created the
market. And Rowling is clearly doing things that are exposing
kids to things that they otherwise wouldn't ever think about
(such as the existence of a slave class, and the "House
Unwizardly Activities Committee").
I am interested in seeing what happens after the next (and
last) book is published. Will Rowling really be able to resist
stretching out the series, or spinning off all sorts of other
books set "in the Harry Potter world"? Can you imagine
"Hogwarts: TNG"? "When Harry met Hermione"?
or the prequel, "The Rise of Voldemort"? One can only
hope that Jo doesn't turn into George.
As Jessamyn said, the thing to do is to capitalize on the
interest in this one book and point people to other books that
they might like. Maybe what libraries can do for the people that
are farther
down the reserve list is targeting marketting to them:
"If you're #70 on the list, you're going to have to wait
a month to get the new Harry. Here are some
suggestions for your wait!"
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