The author we are spotlighting is fictional. J.R. Hartley was a fictional author in a British telephone directory commercial. In one poll of the 100 greatest commercials of all time the J.R. Hartley commercial was ranked 13th by British telly watchers.
For best effect you should watch the original commercial here and read the Wikipedia entry for J.R. Hartley here.
Fly Fishing by J.R. Hartley
The actor that played J.R. Hartley was Norman Lumsden. According to his obituary Mr. Lumsden had another connection to the book world; he was also a book designer for the publishers Hodder & Stoughton.
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