Authentic customer relationships and questionable Amazon reviews

New business book out by Bob Garfield one of the host of the radio program "On the Media"
The book is called -- Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

On of the major premises of the book is authentic customer relationships.

Excerpt from book blurb on Amazon: So what does work in this bewildering new era? Where do “authentic customer relationships” come from? The answers will make some leaders sigh with relief while others rip their hair out: Honesty. Transparency. Shared values. A purpose beyond profit. Sure you still need a high-quality product or service to offer, but that’s not enough. Now that people can easily discover everything that’s ever been said about your brand, you can’t manipu­late, seduce, persuade, flatter or entertain them into loyalty. You have to treat them like flesh-and-blood human beings, not abstract consumers or data points on a spreadsheet.

This is an interesting contrast when you look at the book on Amazon. The book has all 5 star reviews on Amazon. I challenge people to read the 5 star reviews on Amazon and find one that you think is truly authentic.

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