New business book out by Bob Garfield one of the host of the radio program "On the Media"
The book is called -- Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results
On of the major premises of the book is authentic customer relationships.
Excerpt from book blurb on Amazon: So what does work in this bewildering new era? Where do “authentic customer relationships” come from? The answers will make some leaders sigh with relief while others rip their hair out: Honesty. Transparency. Shared values. A purpose beyond profit. Sure you still need a high-quality product or service to offer, but that’s not enough. Now that people can easily discover everything that’s ever been said about your brand, you can’t manipulate, seduce, persuade, flatter or entertain them into loyalty. You have to treat them like flesh-and-blood human beings, not abstract consumers or data points on a spreadsheet.
This is an interesting contrast when you look at the book on Amazon. The book has all 5 star reviews on Amazon. I challenge people to read the 5 star reviews on Amazon and find one that you think is truly authentic.