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Christopher Harris wonders Are you really doing anything in your library? What are you telling people that you are doing in your library? This might be a better question to ask yourself. Now, more than ever, it is critical to remember that there is indeed a difference between what you are doing and what others know you are doing. Libraries of all types need to spread the word about what they are doing. We need to take ownership of the expertise that we possess and the valuable services we provide.
But isn't all of this just some marketing mumbo-jumbo? Does it really matter?