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The Wall Street Journal reported that Amazon.com "is quietly expanding its private-label business in a bid to diversify away from its online bookstore roots and become more like a general retailer. . .
The latest sign: The Seattle-based e-commerce giant--known for high-tech innovations like one-click checkout and the Kindle e-reader--last month received a U.S. design patent for a wooden chopping block. The $24.99 Pinzon bamboo cutting board is being sold as part of a line of Amazon's own kitchen products on its website."