Amazon Broadens Its Terrain

Mr. Blum is the editor of Amazon Kindle Singles, a Web service that is helping to promote a renaissance of novella-length journalism and fiction, known as e-shorts.

Amazon Kindle Singles is a hybrid. First, it is a store within the megastore of Amazon.com, offering a showcase of carefully selected original works of 5,000 to 30,000 words that come from an array of outside publishers as well as from in-house. Most sell for less than $2, and Mr. Blum is the final arbiter of what goes up for sale.

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