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Last week, a group of newspaper and magazine publishers signed a declaration stating that "Universal access to websites does not necessarily mean access at no cost," and that they "no longer wish to be forced to give away property without having granted permission." As Google Points out, the answer is simple:
"If a webmaster wants to stop us from crawling a specific page, he or she can do so by adding '' to the page. In short, if you don't want to show up in Google search results, it doesn't require more than one or two lines of code."